I’m Carlotta, a UGC creator for brands: short-form video built on strategy, designed for paid ads, websites and social media.
I started creating UGC four years ago, when it barely existed in Italy. Since then I’ve created 900+ videos for brands like Sephora, Amazon and many more, and the results speak for themselves: brands chose me and keep choosing me every day. I don’t just produce content, I make it resonate, convert and scale.
Alongside my work as a creator, I train other creators: in my one-to-one mentoring program I share everything I know and all my experience, helping the girls I follow become some of the best UGC creators in Italy (150+ trained so far).
I also work as a recruiter and campaign manager for brands and agencies, so I understand both the creative mindset and the brand’s performance goals.
I create short-form video for paid ads, websites and social media, always focused on conversion and clarity. Every piece of content is made with intent: testing hooks, messaging and angles to support real marketing goals.